Hard Rock International celebrates the first-ever, North American Hard Rock Rising global music festival,Hard Rock Rising Miami Beach, by gifting 1,600 reserved premium-seat tickets to deserving members of the Miami Beach community. Music fans from The Miami Beach Veterans of Foreign Wars (VFW), North Beach Seniors Center, Stella Maris House, Council Towers North, Council Towers South, Blackstone, Villa Matti/Villa Maria, Four Freedoms House, Federation Towers and Rebecca Towers will be special guests of Hard Rock at the oceanfront music festival taking place on Thursday, March 26, 2015 on the sand at Eighth Street and Ocean Drive.
“We continue to be honored by the generosity Hard Rock International has shown to Miami Beach, first as sponsors of Hard Rock Rising Miami Beach and now with this gift of tickets to our residents,” said Philip Levine, Mayor of Miami Beach.
“For the first ever Hard Rock Rising Miami Beach, we want to share Hard Rock’s music and philanthropic heritage with the residents of this iconic city – especially as we celebrate its 100thanniversary. In the spirit of Hard Rock’s ‘Love All, Serve All’ philosophy, we’re pleased to make the concert available to a cross-section of Miami Beach residents,” said James Allen, Chairman of Hard Rock International.
Hard Rock’s music activation began in London with Hard Rock Calling in 2006. Over the festival’s eight-year-history, Hard Rock Calling grew to be one of London’s most celebrated music events, welcoming iconic performers and becoming a stage for moments of music history.
Hard Rock Rising Miami Beach will be the brand’s first large-scale festival activation in the United States and is part of the city’s centennial celebration. Andrea Bocelli, Barry Gibb, Gloria Estefan, Flo Rida, Wyclef Jean, Jon Secada andDiego Torres are just a few of the artists who will performing at the oceanfront music festival sponsored by Hard Rock International in partnership with South Florida’s ultimate entertainment destination, Seminole Hard Rock Hotel in Hollywood, Fla.
Supporting talent includes the official DJ of the Miami Heat, DJ Irie; English guitarist and singer songwriter GRAMMY® award-winning musician,Jon Secada; Jamaican reggae and hip-hop artist,Ky-Mani Marley; Miami Beach jazz vocalist, Nicole Henry; and Jamaican reggae band, Third World.Andy Garcia will serve as an emcee for a portion of the evening.
Committed to supporting music and emerging artists around the globe, Hard Rock International hosted more than 28,000 live music events worldwide in 2014. The brand continues its dedication to supporting up-and-coming artists in 2015 with Hard Rock Rising concert events in the United States and Europe, providing a forum for music icons and today’s hottest new talent to connect with music fans around the world.
Event partners include ACT Productions (Miami Beach) and the Greater Miami Convention & Visitors Bureau. Event sponsors include Coca-Cola, Atlantic Broadband and the Miami Beach Visitor & Convention Authority.